Food company taps radio.

The kosher food company Manischewitz says “mazel tov” to radio with plans to use the medium as part of a new multi-million dollar new ad campaign.  The New York Times says the ads will target non-Jewish shoppers which the company says now make up a majority of its business.  The ads — using the company’s “Man-O-Maneschewitz!” tagline — will also appear in print and online.