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PD forecast: CHR to have another hot summer.
After setting a national PPM ratings record in its core 18-34 demo last summer, CHR is poised to do it again. Heading into the summer, when CHR listening levels traditionally jump, it’s pacing nearly a half-share-point ahead of where it was at this time last year. One reason is programmers say CHR is hanging a “welcome back” sign for adults.
Tribune signals WGN’s not for sale.
Ever since Tribune went into bankruptcy five years ago there’s been speculation that it may sell its sole radio station, “Radio 720” WGN, Chicago, despite its long lineage with the company. But in the clearest indication yet that the news-talk station isn’t on the block, Tribune has brought in a high-profile radio veteran to run it. MORE
Nash FM brand rolls into five new markets.
On the heels of its launch in New York four months ago, Cumulus Media is making good on a pledge to expand the Nash FM brand nationwide. Today five stations in Idaho, Iowa, Georgia, Kentucky and Wisconsin will start flying the Nash FM flag. MORE
Memorial Day brings format changes.
The Memorial Day weekend means parades, barbeques and new formats across America. Some broadcasters got a jump on the holiday by launching their new formats early. There are already new formats on the air in Indianapolis, Knoxville, Austin and Jacksonville. MORE
Mobile “wake up call” for urban radio.
With its young-skewing audience — nearly half falls in the 18-34 demo according to Arbitron — urban format listeners are among the most digitally focused. So it should be no surprise that its core listeners are more likely to listen online or wake up with their smartphone than to a clock radio. MORE
Pandora losses grow despite mobile sales gain.
Pandora added more than 700,000 paid subscribers during the first quarter after it instituted a mobile listening cap. It also made some progress at selling advertisers on buying mobile inventory. Yet Pandora also reported its losses widened to $28.6 million compared to $20.2 million a year earlier. MORE
Social media helps radio spread relief message.
Coast to coast, radio has been stepping up to help the Oklahoma tornado victims. Not just on-air but using social media too. Like a lot of stations, Cox Media Group’s morning show at CHR “The Big Ape” WAPE, Jacksonville (95.1) has been encouraging listeners to make a text message donation to the Red Cross. But they took it a step further with Twitter. MORE
Prize closet becomes public service.
What to do with a collection of rockers at a station event? How about get a guitar signed. That’s what modern rock “Live 105” KITS, San Francisco did last weekend at its annual BFD concert. It had a Squire Bullet Guitar signed by artists such as Thirty Seconds to Mars, Jimmy Eat World and Of Monster and Men. Now it’s up for auction with the proceeds going to the Red Cross’ relief efforts. Planning ahead often paid off for station prize closets, but in this instance it’s also helping out those in need in Oklahoma. Bid HERE.
Sports USA pulls lawsuit and signs new deal with AdLarge Media.
Reversing course after asking a federal court to help it get out of a contract with its rep firm, Sports USA Media has instead recommitted to a five-year deal with AdLarge Media. The companies say their dispute, which led to the courthouse steps, was a “misunderstanding.” Terms of the settlement weren’t disclosed. MORE
Aha adds Federated Media.
The Aha by Harman digital dashboard has already been offering users content from CBS Radio and NPR. Now they’ll be able to turn into Federated Media’s 17 stations. Harman has also brought in the digital radio syndicator CRN. MORE
Alert FM adds Louisiana.
Just ahead of the start of hurricane season, the state of Louisiana has completed the installation of Alert FM. Louisiana will allow the Governor’s Office of Homeland Security and Emergency Preparedness as well as managers from all 64 parishes and 42 colleges and universities across the state to send alerts. Besides alerts about natural or manmade disasters, Alert FM will also distribute Amber Alerts in Louisiana. The alerts are piggybacked on FM signals to special receivers or smartphones equipped with the Alert FM app. Around 90 FMs will be part of the network across the state.
Software gives requests real-time feedback.
Social networks like Facebook and Twitter have raised the expectation of listeners that they’ll get some sort of interaction with a station when they post a comment, ask a question, or make a request. It’s the latter that a new feature created by RadioTraks looks to address. MORE
North Carolina pubcasters hunts for FM.
Wilmington’s WHQR (91.3) currently airs a mix of classical music and public radio news programming. But if the station manager gets his way it will follow a trend in public radio and split into two stations. Cleve Callison reportedly said this week WHQR is on the hunt for a sister FM to create a dedicated classical outlet. MORE
Marketron to host user forums.
Marketron will stage the first of two standalone user forums for clients June 19 in Washington, DC. A second forum is planned for the fall in California. CEO Jeff Haley says the one-day symposiums will involve broadcasters presenting case studies and best practices on the best ways to use Marketron’s trafficking, interactive and mobile products. “We hope to make heroes out of those people who are diversifying their revenue mix, who are looking at new ways to tap into their audience and monetize it in a much more seamless way,” Haley says.
Spotify turns to charts as marketing tool.
Digital streaming service Spotify will begin publishing a weekly list of its top 50 most streamed and most shared songs, according to the Wall Street Journal. While some programmers may use the Spotify 50 and the Social 50 as additional tools to help size up the hits, their purpose is marketing. MORE
